Beyonce has partnered with H&M for their summer collection campaign and will be featured as ‘Mrs Carter’ which is the same name for her world tour. Beyonce has also designed a few pieces of this summer collection which were inspired by her personal style. Beyonce models beach wear pieces from H&M collection..continue reading
Beyonce isn’t the only one who has collaborated with H&M, other celebrities and designers who have worked with H&M are Karl Lagerfeld, Jimmy Choo, David Beckham, and Kylie Minogue. Creative Director for H&M, Donald Schneider, said: ‘H&M’s summer campaign starring Beyonce is an epic fantasy, with glamour, drama and also a sense of paradise. It was amazing to watch her on the shoot make it all look effortless – a quality that makes her such an icon for women around the world’.
This is what Beyonce had to say "I've always liked H&M's focus on fun affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind,". "It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial." The H&M collaboration named ‘Beyonce as Mrs Carter in H&M’ will launch in-store this summer 2013.
