Marketing: Understanding what your business needs

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Marketing-Understanding-what-your-business-needs

Most business related questions especially for start-ups usually emerge from marketing. There is no business person that does not want their business to grow, expand and become super profitable hence, the most common dialogue on marketing.

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Most business related questions especially for start-ups usually emerge from marketing. There is no business person that does not want their business to grow, expand and become super profitable hence, the most common dialogue on marketing. 

To announce your business to the world and to sustain your product or service presence in the market place requires you to truly and fully understand what your customers’ needs because inadvertently what your customers need is what your business needs.

You need to discover the overall scope of your target market first and foremost, before initiating a plan. This is where market research is necessary to enable you come up with a feasible market plan. The marketing strategy you choose must target the right group of people. This is because not every product or service is relevant to everyone. Know your audience and reach them effectively so that you do not expend your efforts and energy on the wrong market that won't bring you any business.

It is also essential that you employ marketing strategies that are appropriate and compatible with your business concept, one that will work to your business' advantage. Ensure your advertisements represent solutions to an existing problem that your business product or service solves.

Also, to market your business effectively remember that your products must be distinguished in the marketplace, you cannot offer what everyone else is offering and expect to be marketable. You need to have a unique selling point (USP).

The importance of Marketing can never be overestimated, it plays a major role in the success of a business and therefore should be given one of the topmost priorities in a business especially a new one. Garner enough public attention to give your business that much needed boost.

Getting started on this should follow a simple and strategic laid out plan. Be diligent, work smart not hard and your approach is sure to have a positive impact on your potential customers. You will be amazed by the growth without costing you too much money.

Author: Chinwe Azikiwe

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